Evaluation and analysis of the development of sugar beet cultivation using the SWOT matrix method A case study: Piranshahr and Naqadeh cities, West Azerbaijan province

Document Type : Scientific - Research

Authors

1 MS student in Agricultural Mechanization Engineering, Department of Biosystem Engineering, Faculty of Agriculture, Tabriz University, Tabriz, Iran.

2 Assistant professor of Faculty of Agriculture Engineering Department of Biosystem Engineering University of Tabriz, Tabriz, Iran.

Abstract

Considering the strategic nature of the sugar beet crop in Piranshahr and Naqadeh cities, the aim of this study was to determine the strengths, weaknesses, opportunities as well as risks of the development of sugar beet cultivation. The information needed in 2021 and 2022 in Piranshahr and Naqadeh cities, respectively were collected through questionnaires and interviews with 361 sugar beet growers of the cities. Results of the SWOT matrix analysis showed that genetic diversity cultivars was the strongest points, the high price of delivered seeds was the most serious weakness, the possibility of holding demonstration model fields for better results is the strongest opportunity, the presence of dealers in the distribution of sugar beet seeds and at the time of product delivery are the most serious threats to the development of the cultivation of this crop. According to the obtained results, the final score of all internal and external factors was 2.778 and 2.632, respectively, which indicates an aggressive strategy. The results of the aggressive strategy showed that by relying on internal strengths, the most advantage from external opportunities can be achieved.

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References

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Journal of Sugar Beet
Volume 39, Issue 1
September 2023
Pages 91-102

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